Thesis Body_Take 2

What is Design Education?
Design Education teaches students how to analyze, plan and execute visual communications using basic design theory, critical thinking and appropriate tools. It merges aesthetics with problem solving giving students the skills necessary to become effective and competent designers.


History of Design Education
Timeline:

(1820-1900s) Industrial Revolution
• Graphic Design becomes a by-product of the capitalist needs of businesses looking to advertise and sell their machine manufactured products.

• Apprenticeship is the main resource for learning the discipline of graphic design.

(1919-1933) Bauhaus
• Birth of the revolutionary design school model.

• The Bauhaus Basic Course was the first in design education to begin with abstract problems introducing universal design elements rather than have students tackle design problems applied to specific media needs.

(1940s-1960s) Bauhaus in America
• Several Bauhaus émigrés migrate to the U.S. before and after World War II introducing their revolutionary ideas to established Universities and new schools.

• Ludwig Mies van der Rohe, Laszlo Moholy-Nagy and Herbert Bayer settled in Chicago, with Moholy beginning his New Bauhaus.

• Walter Gropius and Marcel Breuer went to Harvard's school of architecture, and Josef Albers to Yale.

• After World War II, Mies' Armour Institute and Moholy's School of Design were soon integrated into the new Illinois Institute of Technology

(1960s-1970s) Modernism
• American corporate culture embraced "Swiss" school graphic design as the ideal corporate style symbolized by the typeface Helvetica.

• U.S. graphic design schools soon followed and adopted the Swiss style. Its emphasis on the prolonged study of abstract design and typographic form led to carefully structured curricula.

• A number of Swiss teachers and their graduates, from Armin Hoffman's Basel school in particular, put down roots in schools including Philadelphia College of Art, University of Cincinnati and Yale.

(1970s-1990s) Post-Modernism
• The birth of post-modernism was a reaction to the Swiss design values minimalism, universality, rationality, abstraction and structural expressionism.

• Post-Modernism emphasized deconstruction, appropriation, techno, opposition and historicism.

• The Apple computer is designed. It revolutionizes design education and how design students learn.


(2000s-Present) Conceptual Age